Matt Alvernaz is a 4th generation sweetpotato farmer and grandson of one of California’s sweetpotato pioneers, “Sweetpotato Joe” Alvernaz. “Farming isn’t the easiest path, but it’s the life we love,” says Matt. “We farm for our family and our legacy, but also for the many families our product feeds.” Matt’s favorite way to enjoy sweetpotatoes? “On a weekly basis, our family makes sweetpotato fries or skillet hash.” Sweeeet, Matt!